Local SEO is about creating content specifically for a local audience. Your website gives you the ability to target the entire world.
But if that target audience for your business is actually located near your city then you will need to practice some local search engine optimisation techniques in order to identify where your customers are and how you can reach them. Optimising your website for the city name and your address is one way to improve the quality of leads that you’re attracting to your business.
What is Local SEO?
Let’s say you have a local business like a cafe or you have people who are visiting your office frequently for meetings, optimising your website ensures that these people know where your business is and how they can find them in real life.
Even if you’re not actively trying to attract your visitors to your office or a storefront but you are targeting an audience that is located in a specific geographical area, you need to optimise for that area. This is what is referred to as local SEO.
So then, local SEO is a very similar to normal search engine optimisation, only with an added emphasis on the geographical component. For example, SEO Hobart. What this means is that instead of trying to right foot very general search terms that relate to the products or services that your business is offering, local SEO puts an emphasis on ranking for search terms in Hobart that are going to drive local traffic directly to your business.
Why Is Local SEO Important?
Put simply, traffic that is not catered towards achieving the end goal of your business whether that is sales or conversion is not going to improve the state of your business. Local SEO is about driving highly motivated customers to your business.
The importance of Local SEO in an SEO plan cannot be underestimated. Local SEO is a great way to drive high converting customers to your business and to give your business greater visibility in the search engine results pages.